New Work | Year of the Road Trip!

New Work From Dan Holz Media.

It’s been an exciting year so far and I have been having an amazing time getting back in the field, collaborating with long-time partners and fostering new relationships in the industry.  Here’s a little snippet of work that I’ve been eager to share with the world from Osprey’s new Heritage Line.  For this project we had an incredibly talented team and one hell of a cool truck to work with!

The Spot

Utah’s Valley of the Gods was the perfect setting to showcase Osprey’s timeless, throwback line.  The overall theme for the campaign was ‘road trip with grit.’

The Style

This ‘classic’ look and feel is a new direction for Osprey’s imagery.  I worked closely with their creative team to help design the overall look and feel that would pay tribute to the new pack line.  The props, styling and post work all came together seamlessly for the project and we couldn’t have been happier with the results.  

The Goods 

We nailed it.  Osprey was stoked and so were we.  Take a peak at the entire campaign below: